The Favorites
Challange
In just under 90 days, The Favorites skyrocketed to $100K/month in revenue with a lean media budget and a data-driven approach. This growth was powered by high-performing creatives and precise audience testing, achieving over an 8x return on ad spend (ROAS).
Solution
Despite having great products, The Favorites struggled with visibility, low online traffic, and no creative direction for paid acquisition. The brand had minimal content and no experience with scaling Facebook and Instagram ads profitably. Inventory wasn’t moving, and the founder was unsure where to allocate limited resources.
The core challenge was identifying which products and stories would convert at scale—and building a funnel that could drive real, sustained results without wasting ad dollars.
Neptune began with a hands-on analysis of her inventory to identify SKUs with the strongest potential. We organized a product shoot and developed over a dozen video creatives tailored to different angles—style, utility, and founder story. Each ad was deployed across 30 carefully segmented audiences to isolate early signals.
Two winning creatives emerged, which we then scaled aggressively. With continuous optimization and reinvestment into the top performers, we built a lean, high-performing campaign structure that allowed The Favorites to grow rapidly and profitably.
Result
In less than three months, The Favorites surged from under $4K to $100K per month in sales. The brand now operates with clarity on what products move, what messaging resonates, and what audiences drive the highest value.
With an over 8x ROAS, The Favorites is now positioned as a breakout success story—proof that the right creative, paired with strategic media buying, can radically transform a brand’s trajectory.
