Edge Theory Labs

Edge Theory Labs is the worlds leading portable cold plunge company, headquartered in Carlsbad, CA.
Edge Theory Labs


Cold plunges are still relatively unknown to the mainstream market, making it essential to educate and engage potential customers about the benefits and experience of this therapeutic practice. Additionally, establishing a distinct brand identity in a competitive market is crucial. Differentiating the cold plunge company from other competitors can be challenging, as it requires effectively communicating unique selling points and conveying the value proposition to the target audience. Overcoming these marketing challenges demands a comprehensive marketing strategy that includes education, differentiation, credibility-building, and an effective distribution plan to successfully launch a cold plunge company in the market.


Develop creative and compelling ad content that resonates with the target audience and encourages them to take action. This includes crafting ad copy, editing video content, A/B testing different ad creatives, and organizing data effectively into dashboards to track key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition across multiple platforms to continuously achieve better results over time.

Once the campaigns are launched, we continuously monitor and optimize them to ensure they are delivering the desired results. We use data-driven insights and performance metrics to adjust targeting, ad content, and bidding strategies to maximize return on investment (ROI).


In just a few short weeks, Edge Theory Labs has seen incredible returns on their advertising spend utilizing a mixture of Google Performance Max campaigns and Facebook and Instagram video ads. Return on ad spend (ROAS) is a staggering 30, meaning that for every dollar invested in advertising, they are seeing a return of $30. This is the result of a collaborative effort between both companies and these incredible results are a testament to their powerful team providing us with the trust, tools and communication to effectively dominate the market.

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