AirDeko
Challange
Launching a company that sells air conditioning covers online presents specific marketing challenges that require careful consideration. Firstly, creating awareness and generating demand for air conditioning covers can be challenging, as it is a relatively niche product with limited market visibility. Overcoming these marketing challenges necessitates a comprehensive strategy that focuses on awareness-building, credibility, differentiation, targeted marketing efforts, and delivering exceptional customer experience.
Solution
Scaling this business involves filming and editing content into a series of funny, engaging video reels that not only generates brand awareness but has helped skyrocket their sales. Other tasks involve crafting headlines titles and descriptions, A/B testing different ad creatives, and organizing data effectively into dashboards to track key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition across multiple platforms to continuously achieve better results over time.
Once the campaigns are launched, we continuously monitor and optimize them to ensure they are delivering the desired results. We use data-driven insights and performance metrics to adjust targeting, ad content, and bidding strategies to maximize return on investment (ROI).
Result
In one year Airdeko has seen incredible returns on their advertising spend utilizing a mixture of Google Performance Max campaigns and Facebook and Instagram video ads. Return on ad spend (ROAS) is a staggering 16, meaning that for every dollar invested in advertising, they are seeing a return of $16. Airdekos monthly revenue has increased by 647% MoM. This is the result of a collaborative effort between both companies and these incredible results are a testament to their powerful team providing us with the trust, tools and communication to effectively dominate the market.
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